Selected work
Work with a point of view.
The pattern: find the unclear decision, structure the data around it,
and ship something usable enough to change how people work.
Pharma analytics
KOL Intelligence Engine
Problem: Teams relied on manual, bias-prone methods to identify influential doctors.
Role: Integrated datasets, configured scoring logic, and led execution of the ML product.
Outcome: Reduced identification time by up to 50% and improved targeting effectiveness by 30%.
50% faster
30% targeting lift
Product strategy
Engagement Pulse
Problem: Medical Science Liaison activity was qualitative, fragmented, and hard to explain upward.
Role: Led discovery, executive interviews, mockups, PRDs, KPI design, and global rollout.
Outcome: Defined 80+ KPIs and deployed executive dashboards across three pharma clients.
80+ KPIs
3 client deployments
Automation
Regulatory Workflow Automation
Problem: Regulatory teams were spending expert time on repeatable, rules-driven work.
Role: Managed five analysts, mapped automation opportunities, and designed RPA workflows.
Outcome: Improved efficiency across 40+ workflows and scaled transformation delivery.
40+ workflows
5-person team
Founder project
Qtumb Booking Platform
Problem: Group dining bookings were offline, unstructured, and difficult for venues to convert.
Role: Built a full-stack MVP through market research, user interviews, and AI-assisted prototyping.
Outcome: Improved operational efficiency by 70% and validated demand with early partner interest.
70% efficiency gain
1 partner onboarded